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B2B eCommerce, or business-to-business electronic commerce, involves the buying and selling of goods and services between businesses via online platforms or digital channels.
B2B eCommerce functions as a self-service portal and enables B2B buyers to browse products, place orders, and manage their accounts online. Choose a vendor that provides a personalized experience for multiple buyers, increases product discoverability and boosts user adoption rates.
B2B eCommerce focuses on transactions between businesses, catering to the needs of wholesale buyers, distributors, and manufacturers. It typically involves larger order volumes, negotiated pricing, and more complex procurement processes compared to B2C eCommerce, which targets individual consumers.