Optimizing SC Johnson Distribution Management and Field Sales Operations with Weelo

Background:

SC Johnson is a leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products. SC Johnson’s high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more, and are in homes, schools and businesses in over 70 countries worldwide.

SCJ sought to improve their distribution network and field sales operations in the Egyptian market. They faced challenges related to communication, visibility, and efficiency within their distribution management system. To address these issues, SC Johnson partnered with Weelo, a leading provider of supply chain solutions, to implement an integrated solution.

Challenge:

SC Johnson faced several key challenges in managing their distribution network and field sales operations. These challenges included:

1. Limited visibility: SC Johnson lacked real-time visibility into their distributors' activities, sales performance, and inventory levels, making it difficult to make informed decisions and respond quickly to market demands.

2. Manual processes: Manual paperwork and calculations resulted in delays, errors, and reduced overall efficiency in the order-to-cash process. This affected the accuracy of invoicing and customer satisfaction.

3. Training and turnover: The high turnover rate of field sales representatives and the complexity of existing systems posed challenges in terms of training new hires and ensuring consistent productivity across the sales team.

Solution: Weelo's Integrated Distribution and Sales Solution

SC Johnson partnered with Weelo to implement a comprehensive solution that addressed their distribution management and field sales challenges. Weelo's solution comprised two main components:

1. Distributor Management System (DMS): Weelo's DMS provided SC Johnson with a centralized platform to effectively manage their distributor network. The DMS offered real-time visibility into distributors' activities, sales performance, and inventory levels. It streamlined communication, facilitated data-driven decision-making, and improved overall operational efficiency.

2. Mobile Sales Application: Weelo's Mobile Sales Application was designed specifically for field sales representatives. The application empowered sales reps with real-time information, digital tools, and automated processes. Key features of the application included access to customer information, real-time inventory visibility, digital invoicing, and pricing updates.

Results:

By implementing Weelo's integrated Distribution Management System and Mobile Sales Application, SC Johnson achieved significant improvements in their distribution management and field sales operations. The results were as follows:

1. Enhanced Visibility and Decision-making: The Weelo solution provided SC Johnson with real-time visibility into distributor activities, sales performance, and inventory levels. This enabled them to make data-driven decisions, respond quickly to market demands, and optimize their distribution network effectively.

2. Streamlined Processes and Efficiency: The automation of manual processes, such as digital invoicing and real-time inventory updates, streamlined the order-to-cash process. This reduced errors, delays, and improved overall operational efficiency.

3. Improved Sales Team Productivity: Weelo's Mobile Sales Application simplified the sales process for field sales representatives. Its user-friendly interface and intuitive features minimized the learning curve, reduced training time, and improved overall productivity. The application provided sales reps with the necessary tools and information to enhance customer interactions and drive sales growth.

4. Reduced Turnover and Increased Retention: The ease of use and intuitive nature of the Mobile Sales Application contributed to reduced turnover rates among field sales representatives. The application's user-friendly design and streamlined processes made it easier for new hires to adapt quickly, resulting in improved team retention.

Conclusion:

Through their partnership with Weelo, SC Johnson successfully optimized their distribution management and field sales operations. The integrated solution provided real-time visibility, streamlined processes, and improved overall efficiency. SC Johnson experienced enhanced decision-making capabilities, increased sales team productivity, and reduced turnover rates. Weelo's solution proved to be instrumental in addressing the challenges faced by SC Johnson and positioning them for sustained growth in the Egyptian market.